Rushed Breakfast
2022
Rushed Breakfast was a fictional food truck concept that five classmates and I came up with for our business class final. The goal for this project was to collaborate with each other, create a food truck concept, and develop a business plan that would guarantee success based on what we learned over the semester. Every member had their responsibilities, mine focusing on promotional efforts and creating our food truck’s identity.
Our food truck focused on serving breakfast foods late at night, targeting consumers such as clubgoers, graveyard shift workers, and anyone who wanted a quick, but filling bite. Our goal was to have a limited menu consisting of common breakfast items. Given the simplicity of our menu, I proposed the idea of creating a simple logo that reflected it.
Below are the sketches of the different concepts I came up with for our food truck’s logo. Over the course of two months, I would ask for feedback from my groupmates on whether or not I was meeting the expectations for the logo that they envisioned. I continuously incorporated their feedback until we all mutually agreed on a finalized logo design.
Final Logo
With the due date of our final project approaching, the final logo design that was selected and revised with Adobe Illustrator consisted of a speeding food truck in the center of a minimalistic sun. With the rays of the sun being distanced from the focal point, it could be universally used on merchandise such as buttons, stickers, and more.
Final Logo
Focal Point
Square Format